The parkrun brand (name, logo, typeface, colours, imagery and language) is how we visually and audibly communicate the ‘feeling’ of parkrun. Our brand is what makes us recognisable. It stands for inclusivity, openness and fun. It is friendly, reassuring and consistent. The parkrun brand is incredibly important and valuable, and it’s essential that we protect it. That’s why the logo, the name ‘parkrun’, the 'stylised' name parkrun and the name 'parkwalk' are Trade marked globally. We do this so that when anyone sees our name or logo they know what to expect. They know what we stand for.
As a global organisation, parkrun has established guidelines to ensure clarity and consistency across its national and international brand identity and anything carrying the parkrun brand, name and logo must be approved by parkrun HQ prior to any use. We have a shop and supply an increasing number and range of branded items to the parkrun community. These sales help us to fund parkrun and keep events free, for everyone, forever. If others use our name to help 'sell' their own product, whatever the scale and however innocent or well intentioned, it impacts our revenue, brand and possibly our reputation. As a charity we have to be conscious of managing our brand, reputation and protect those partnerships and relationships who chose to formally work with us. As we grow we are finding that some people want to copy us for their own benefit or commercial gain. We have a legal obligation to challenge the misuse of our name and registered Trade marks, so it will be necessary for us to take steps to stop infringements when we are aware of them. For any queries regarding our Brand and Trade marks please contact eventsupport@parkrun.com
Event teams must not produce any branded items.
At times events are contacted by local businesses wanting to advertise or promote themselves, donate or provide giveaways to the event. parkrun events are not permitted to distribute promotional items for third party businesses that are not official partners. This policy is to ensure the relationships with our partners, who have invested significantly in our organisation, are protected. This will also minimise the additional workload for parkrun volunteers.
6.1.1 Permanent Signage
Occasionally events might be approached about creating permanent signage that marks when and where a parkrun event takes place. Allowing this could build an expectation that other events should do the same, it would create work in reviewing / approving designs, risks dating as logos, courses and times may change, and is an unnecessary cost (whoever is paying for it).
Therefore we do not support permanent signage at parkrun events. If a council or landowner insists, they can only create something if it does not use any parkrun logos or branding.